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P&G Signs Ad Deals with ModernMan.com

Includes Gillette, Old Spice and Braun brands.

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By: TOM BRANNA

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ModernMan.com—new website from Modern Man LLC, a joint venture between Total Beauty Media and Break Media—has signed what it calls “significant advertising deals with Procter & Gamble’s Gillette, Old Spice, and Braun brands.” Launched in July 2010, ModernMan.com is a new online portal for men ages 21-39. It will provide articles and resources to help the “every guy” get an edge in life, according to the company. “We selected ModernMan.com as a key online media partner to help dr...

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